Campaign Strategy
First Stage
The initial stage of our campaign focuses on driving traffic to this page and forming a pressure group. We will invest in radio, social media, and email campaigns to raise awareness and mobilise support.
Funding and Partnerships
Cartrack is funding the first stage of the campaign. We are seeking partners to expand our efforts and determine our next steps based on interest and input from future partners. Cartrack understands the complexities of the RUC ecosystem and advocates for necessary reforms despite potential short-term impacts on their business.